Fashion Entrepreneurship: Retail Business Planning

Fashion Entrepreneurship: Retail Business Planning





This text provides a background in entrepreneurship for apparel, accessories, textiles, and
home furnishings business development. In addition, the text delivers the information
needed to develop a comprehensive, effective business plan, aspects of which have been
incorporated in chapters on merchandising, operating procedures, human resource development,
and financing. Further examined is the development of a fashion retail business
from concept articulation to exit strategies. Included is a discussion of brick-and-mortar
businesses, click companies, and service firms in the apparel and soft-good sectors. The
last chapter of the text presents a sample business plan.









List Price: $ 88.50



Price: $ 62.00