Sell with Soul: Creating an Extraordinary Career in Real Estate without Losing Your Friends, Your Principles or Your Self-Respect

Sell with Soul: Creating an Extraordinary Career in Real Estate without Losing Your Friends, Your Principles or Your Self-Respect





Even in so-called boom markets, rookie real estate agents almost always find their new careers to be harder than anticipated, but today, even experienced agents are failing in record numbers. Statistics quote figures ranging from 70% to 95% dropout rate for first year agents and it s common knowledge in the industry that only a small percentage of the licensed agents are making enough money to live on.

Why is the failure rate so high? Is it a matter of unrealistic expectations? Maybe. A lack of enthusiasm? Probably. A lack of support and training? Definitely.

What agents need is good solid training on how to competently sell real estate and Jennifer Allan s book Sell with Soul offers just that. The second edition of Sell with Soul has been updated to reflect the realities of today s more challenging real estate marketplace. The book takes on the tough issues of survival in a slowing housing market and provides a blueprint for success to help new agents navigate the critical first year and beyond. Sell with Soul comes complete with checklists to help agents keep on top of listings and contracts, step-by-step guidelines for building a thriving real estate practice as well as anecdotal examples of real world real estate dilemmas and solutions to them.

Yet the book is so much more than a rookie survival guide. The author discusses such touchy subjects as commission discounting (she s all for it), buyer agency (don t push it), prospecting at open houses (do so with caution) and generating bidding wars (it s your duty). Practical advice is offered on everything from building a loyal client base to marketing listings to negotiating inspections and even handling pricing objections.

Sell with Soul focuses on helping new agents become competent at their craft, so they can be confident with their prospects and clients. This confidence enables them to stay true to themselves because they will have no need for the Old School prospecting strategies and aggressive closing techniques that force many new agents out of their comfort zone.

Readers consistently praise the readability of Sell with Soul, commenting that it reads almost like a novel instead of just another business self-help book. The book is written in a casual voice, with a relaxed style that is noticeably different from the more authoritative voices of the competition.









List Price: $ 18.95



Price: $ 17.07



Dark Genius: The Influential Career of Legendary Political Operative and Fox News Founder Roger Ailes

Roger Ailes, former Republican political consultant, and current president of Fox News Channel, is a dominant media figure of our age. His made-for-TV imagery and mastery of Â"style over substance” has overtaken earlier methods of reporting the news, and radically refashioned our political and communications landscapes. Yet, no book has ever been published on this Oz-like figure: Dark Genius is the definitive study of Ailes and his controversial career. The 1960 television encounter between Richard Nixon and John F. Kennedy was the moment when slick television imagery began to take over politics. Ailes, a young TV producer, absorbed the lessons of the new video age, and put them into practice. While a director on Â"The Mike Douglas Show”, he met Richard Nixon, who soon hired Ailes to help him conquer the fledgling medium. Riding the wave of that triumph, Ailes went on to aid other key Republican figures like Ronald Reagan, George H.W. Bush, and Rudy Giuliani.
In the 1990s, Ailes was hired to run CNBC, the first cable financial network, bringing a talk radio sensibility to the small screen. Then, Rupert Murdoch hired him to implement the media mogul’s vision for a different kind of cable news network. Now, with Murdoch (whose News Corp. has recently acquired the Wall Street Journal), Ailes is launching the FOX News business channel in 2007. Over the span of several decades, Ailes has played a key role in the growing reach of conservatism, first in politics, then in mass media. Part history, part media criticism, part current events, Dark Genius tracks the rise, dominance, and relevance of political television, and how it has been used and abused by its master. 

List Price: $ 24.95



Price: $ 3.00